Intro

Shiro Echo’s recipe is simple: 100% recycled fibres! This recycled paper meets high quality standards and is versatile to print: A worthy ally for printed communication. The light shades are perfect for four-colour print (and more!) while the Raw line, tinted and pleasantly rough to the touch, adds a distinctive touch without compromising sustainability. Which one do you prefer?

Shiro Echo is a pillar of the collection that brings together the most ecological papers by Favini: Paper from our Echosystem. Together with the other five brands, Shiro Echo is the answer to the most challenging and diverse needs. Put it to the test.

As part of Paper from our Echosystem collection, Shiro Echo is guaranteed to be:

• Made from eco-innovative raw materials, in this case 100% recycled fibres;
• Measured and all unavoidable emissions are totally offset;
• Made with renewable energy sources, in the case of Shiro Echo is certified 100% Enel Energia;
• Proudly FSC™ certified, highlighting its commitment to being both recyclable and biodegradable;

In our plant, we monitor and constantly improve production processes, with the goal to always achieve the best possible consumption efficiency.

Intro

Given the nature of our product Shiro Echo, 100% recycled high quality paper, the visual book traces the paper production process, by showing “Behind the scenes”. The Shiro Echo visual book is an editorial project conceived and designed using images, photographs and artworks reproduced with different print and finishing techniques using all of the colours from the range. Favini especially wanted this booklet to be capable of inspiring designers as well as telling the concept with which the Shiro Echo paper is made.

Read on to discover the concept behind the creation of the “Factory Records” editorial project and the print techniques used to show how Shiro Echo paper is produced through the pages of the booklet.

The concept phase: The theme and the connection with Shiro Echo

To tell the behind the scenes story of the production cycle of the 100% recycled Shiro Echo ecological paper by Favini, we asked two artists to create illustrations and artworks that would accompany the images of the paper mill.

Artist Lyndon Hayes has immortalised the essence of the production processes of our Shiro Echo recycled paper, translating the sounds and grandeur of the Rossano Veneto paper mill machinery into drawings.

The Raw Black, Raw Grey and Raw Sand colours of Shiro Echo paper are in harmony with the works composed of white and dark strokes on soft backgrounds, typical of Lyndon’s style.

Since it is a recycled material, we have included two collages by Melinda Tidwell, who skilfully creates new images by using scrap paper.

Waste paper and cardboard evoke a particular fascination in the eyes of artists and designers.

Humble materials, with which we are surrounded every day and which manage to surprise us when displayed in art exhibitions, or in the form of the packaging of a prestigious perfume.

The production phase: printing techniques

Unlike ordinary recycled card, Shiro Echo can achieve superior results in print, it can be used to make luxury packaging and any high quality ecological application. The visual book is a physical example of technical print performance.

The dust jacket of “Factory Records” recalls the colours used for the Shiro Echo swatches and was offset litho printed CMYK and white.

We found ourselves inspired by some of the logos and name plates that can be seen within the production environment and experimented with hot foil and screen printing on 100% recycled Shiro Echo paper.

One of these is the logo that is found on the paper machine and we first show it on the cover of the visual book and then later it can be discovered in detail inside the booklet.

We have reproduced the “Maule” logo of the paper machine by a silver screen print, while the FCG logo has been printed with gold hot foil.

Moving through the Favini paper production plant, we come across symbols and signals that we wanted to reproduce in the “Factory Records” visual book.

The warning signs and flow regulator of the paper machine’s headbox are a great example of how logos and symbols can be screen printed on Shiro Echo recycled paper and achieve excellent print results.