Crush

The eco-friendly paper with agro-industrial waste

Getting ready for launch

We got our creative team together to come up with an inspirational idea that would express the concept behind Crush. In true Favini style, we had some fun too.

Backstage

Our creatives had the idea of contrasting the crushing of the natural fruits and nuts with images of heavy industrial machinery. What better way to do this than using imaginative photography? Our props team came up trumps. And thanks to photographer, Bruce Head, we have some striking images.

Crush photographyCrush photographyCrush photographyToolsHammer

crush_illus_spread

We also wanted to show the process of using the residues in the paper’s production. The perfect solution is the illustration by Peter Grundy, which explains the complex process in a simple and elegant way.

Crush illustration

View the full Crush paper range