Favini boosts look and feel of The Tube with new colours and texture
News for luxury packaging: anticipation of colour trends and new tactile sensation.
Favini has chosen Luxepack Monaco, the international luxury packaging fair, as an exceptional setting for the launch of the revitalised range of The Tube.
The Tube is the range of graphics specialties developed by Favini, characterized by deep colours and an extraordinary matt surface that catches the eye and invites the touch.
Today, The Tube is refreshed in both texture and colour: to enhance the surface we chose Hide, an elegant leather design, while colours of Toffee, Dust and Black Max enrich the shade choice in the range.
Tactile encounter with The Tube Hide: texture is the new flat
Ideal for luxury packaging, the new texture of Hide, with its perfect depth and relief of design, adds to The Tube range a new and exciting tactile sensation. It evokes the subtle matt luxury of fine leather and contrasts perfectly with any print technique and foil.
The Tube Hide responds to the latest trend in the world of look&feel materials: offering surfaces capable of transmitting emotions through sensory stimulation, whilst preserving the technical and functional characteristics required by the packaging industry. The advantage of choosing a look&feel material like The Tube is to add a distinctive element making the final product unique, that which can be recognised and certainly appreciated by the public.
In addition, the ability of paper to take inspiration from another material and to convey an emotion, puts the revitalised Favini paper range among the favourite materials for printing and luxury packaging. The goal is to create the “perfect touch” or the “ideal opacity”, thanks to fibres and finishes, to ensure that the paper responds to the optimum when folded, printed, sewn and applied to laser engraving and embossed.
Colour trends and resistance to marking
With the refresh of The Tube colours, Favini offers the luxury packaging sector current trend shades as well as the latest technical requirements.
The Tube’s colour palette, remains as always intense and deeply matt, now with delightful shades such as a delicious “Toffee” and contemporary “Dust” shade. In addition, there is a new “Black Max” offering an attractive option when a greater resistance to marking is required.
Available in both paper and board weights, the renewed The Tube range proves increasingly versatile, offering extraordinary possibilities of use beyond the packaging sector, as it satisfies the demands of an intense and deeply matt surface for use in the wide range of communication and design. Its range of weights gives endless possibilities in the world of luxury, fashion and corporate communication, such as brochures, exclusive invitations and tags for clothing.
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