Shiro Echo is the ecological 100% recycled fibre paper which is now available in 5 trend colours.
Favini continues its path of sustainable innovation with the high quality 100% recycled ecological paper Shiro Echo.
Even during the Covid-19 emergency, Favini’s desire to innovate and provide new quality and ecological products to customers never stopped: During this period the Shiro Echo paper was developed in a coloured version, to complement its two white versions.
This recycled paper fits perfectly into the environment towards which the market is becoming increasingly oriented: The choice for sustainable recyclable materials and high-quality eco-friendly solutions.
From research on recyclability carried out by Two Sides, it finds that consumers are increasingly attentive and aware of their packaging choices and when it comes to sustainability, 62% of European consumers prefer paper packaging, because it is considered as the material with the least environmental impact and is easier to recycle. 
Natural colours and a tactile sensation for Favini’s new ecological paper Shiro Echo with 100% recycled fibre
Shiro Echo is the paper developed by Favini with 100% recycled fibre. Available in two white versions – Bright White and White – now the range includes three additional shades of restrained elegance: Raw Black, Raw Sand and Raw Grey.
The shades complement the classic whites and are aligned to the current trends in the fashion and design sector: for spring/summer 2020, the classic neutral colours of white, grey and kraft have been identified as fundamental and versatile shades to communicate natural refinement or to be used as a base to combine with more vibrant colours. 
Shiro Echo’s coloured version takes inspiration from the natural colours of recycled materials – Kraft, grey and black – meeting the needs of the market, which is increasingly looking for sustainable papers with a natural appearance, both in shade and tactile feel.
Shiro Echo has been developed with a natural rough finish, in order to convey the recycled heritage of the material to the touch. The pleasant roughness follows a trend in the packaging sector, where the tactile experience plays a fundamental role to a positive outcome in the purchasing process.
Shiro Echo, the new range of recycled papers with ecological features and high print performance
In complete respect for the environment and in line with Favini’s green orientation, Shiro Echo is a recyclable, biodegradable, FSC ™ certified and zero-emission paper, thanks to the neutralization of residual CO2.
It is these ecological credentials that when added to its 100% recycled fibre content, makes Shiro Echo the first choice for companies that wish to communicate their commitment to protect the environment.
In fact, Shiro Echo is designed for high quality ecological packaging and sustainable print projects, thanks to the comprehensive range of weights available in light and heavy options for versatility of use.
Shiro Echo is available in different weights, from the lightest to the heaviest boards along with matching envelopes it is able to meet the demands of multiple applications. Designers can choose from a range of 5 colours and weights between 80 and 350gsm to create communication materials, packaging and creative projects with strong ecological and sustainable characteristics.
Shiro Echo is a high quality paper with excellent performance across printing, finishing and conversion. The new range is crafted for all major print and finishing processes such as embossing, punching, die-cutting, creasing, scoring, hot foil, silkscreen, UV varnish.
Find out more about Shiro Echo in the video:
 Metaprintart.info “Imballaggi le due facce del riciclo”
 Pantone.com “New York Fashion Week Spring / Summer 2020“