The sartorial appeal of Refit’s “Cotton Wool”
Posted in Graphic Specialities
Refit is Favini’s new and innovative paper made from the textile production residues of wool and cotton. The innovative content of wool and cotton fibres is the result of the industrial symbiosis between the textile and the paper industries to enhance production waste. It provides an answer to the needs of the fashion and luxury sectors who are increasingly looking for sustainable solutions for their packaging and corporate communications.
The new Refit visual book is an editorial project conceived and designed with the same attention to detail as an haute couture garment. Favini wanted this tool to actively inspire designers as well as to inform about concept and make-up of Refit paper.
Refit sartorial appeal is imparted through its content of natural textile fibres and is interpreted in the new visual book “Cotton Wool”.
The conceptual phase of the new visual book: The topic and connection with Refit
For a paper designed for the fashion and luxury packaging market, our brochure could only be inspired by the world of fashion.
The visual book entitled “Cotton Wool” is developed around the concept of creating an outfit, consisting of a cotton shirt, wool jumper and denim jeans. Each of these items incorporate the raw materials added to the eco-sustainable paper Refit, wool and cotton. The individual elements of the outfit have been broken down within the visual book, with each process highlighted by a different printing technique on the paper.
In addition to the classic printing and finishing techniques, we wanted to go further and experiment unconventional techniques. Read on to discover them.
The realization phase: Non-conventional techniques and captivating finishing
We begin to browse the new visual book of Refit and pay particular attention to cover.
The cover is made with Refit Cotton Grey reminiscent of the street style of “distressed” denim garments now worn by fashion bloggers. In fact, it has been treated in a similar way: The black marks and the wrecked edges are the result of the process of tumbling with black ink in an industrial laundry.
Even the binding of “Cotton Wool” reminds us of jean pockets, it is made using singer stitching, whilst the title on the cover is produced by blind embossing, as often seen on the back belt of the jeans as the identifying garment brand and label.
The industrial processing of labels for clothes and trousers inspires the tag made on Refit Cotton Pearl: Firstly, it was put in the laundry and tumbled and the word “Refit” was hot printed and scorched at 420°C.
As explained in the article “Refit Wool and Cotton: same concept, but different sensations“, these two variants, Wool and Cotton, of the new ecological paper by Favini, are born from the same idea of creative reuse of waste from the textile world, but each has its own distinctive features, such as feel and printability.
Refit Cotton returns excellent results with offset printing, as we can see in the visual book pages printed on Refit Cotton White and Cotton Pearl.
Although it is best not to print litho on Refit Wool, with other print techniques such as hot foil, embossing and silkscreen you will get superb print results. Here are some examples.
How will you treat the Refit ecological paper sheets? You will find the “washing instructions” in the label made with Refit Cotton White, but this is meant only to be thought provoking, instead just follow the printing and transformation advice in the technical sheet.
Gail Russell, Creative Director of Silk Pearce agency, who collaborated on this project, said: ‘All Favini projects are lovely to work on, but this one’s particularly special because it’s such an innovative product that’s got so much potential.’ Also, regarding Favini’s approach to print, Gail continued: ‘They enjoy experimenting with print and see it as a real craft, as a designer that’s something to get excited about, and I envisage that other designers will get excited by what they can do with the paper too.’
Do you want to share your opinion on Refit’s new “Cotton Wool” visual book? Use the hashtag #RefitFavini and join the conversation on social media.
Do you want to know more about Refit, the new Favini paper obtained through the industrial symbiosis between the textile and paper industries? Click and read the article “Refit: paper, fashion and circular economy” and discover all the features that make Refit an innovative and sustainable paper, ideal for green communication and packaging.