News for luxury packaging
Posted in Graphic Specialities
The Tube is the range of graphics specialties characterized by:
- deep colours, from a white chalk to an intense black;
- an extraordinary matt surface that catches the eye
- an attractive surface that invites the touch.
Today, The Tube is now refreshed in both texture and colour: to enhance the surface we chose Hide, an elegant leather design, while the colours of Toffee, Dust and Black Max enrich the shade choice for the range.
Tactile encounter with The Tube Hide: texture is the new flat
Ideal for luxury packaging, the new texture of Hide, with its perfect depth and relief of design, adds to The Tube range a new and exciting tactile sensation. It evokes the subtle matt luxury of fine leather and contrasts perfectly with any print technique and foil.
The Tube Hide responds to the latest trend in the world of look&feel materials: offering surfaces capable of transmitting emotions through sensory stimulation, whilst preserving the technical and functional characteristics required by the packaging industry.
The advantage of choosing a look&feel material like The Tube is to add a distinctive element making the final product unique, enabling it to be recognised and certainly appreciated by the public.
Additionally, it is the ability of paper to take inspiration from another material and to convey an emotion, that puts the revitalised Favini paper range amongst the favourite materials for printing and luxury packaging. The goal is to create the “perfect touch” or the “ideal opacity”. This is created by the fibres and finishes and ensures that the paper gives optimum performance when applied to the varied techniques such as folding, print, sewing, laser engraving and embossing.
Colour trends and resistance to marking
With the refresh of The Tube colours, Favini offers to the luxury packaging sector the current trend shades as well as the latest technical requirements, however the range remains instantly recognisable as always intense and deeply matt.
The new colours of The Tube take inspiration from Pantone’s Fall/Winter 2018 Classic Color Palette: Dust, a soft and subtle grey, and Toffee, a natural colour easy adaptable to multiple situations reminiscent of the shade mentioned in the trend colour of Adobe’s blog.
Available in both paper and board weights, the renewed The Tube range proves increasingly versatile. Offering extraordinary possibilities of use beyond the packaging sector, it satisfies the demands of an intense and deeply matt surface for use in the wider area of communication and design. Its range of weights gives endless possibilities in the world of luxury, fashion and corporate communication, such as brochures, exclusive invitations and tags for clothing.
Read the press release “Favini boosts the look and feel of The Tube with new colours and texture”.