Posted in Graphic Specialities
The illustrations printed on Burano were selected by Favini, for their visual book, Aperitivo and it follows the story of the evolution of this pre-dinner custom in society.
Coloured paper: A challenging target or a strategic choice?
The illustrators involved in the project faced an unusual challenge: as all the design artwork had to successfully reproduce across a variety of light and dark coloured papers. This is a design challenge – with the new Aperitivo visual book, Favini shows the spectacular results that you can achieve on a coloured paper stock, like Burano.
The 100% use of coloured paper Burano affects the whole process: from the briefing, to illustrators to pre-printing, printing and hot foiling. Thinking out of the box, the colour of the paper can add value to the resulting print piece.
Aperitivo: Italian culture and social custom
The word Aperitivo epitomizes that very part of social Italian culture which captivates people from all over the world; indeed this social custom is the embodiment of a pleasant and vibrant atmosphere.
Aperitivo derives from the Latin aperīre, meaning to open, which in turn can follow various routes: not only to open or start the appetite, but also -or mainly- to open a conversation with friends, nibbles, drinks and snack food.
This visual book follows the story of the evolution of the Aperitivo custom through the eyes of illustrators: From the bitter herbs brewed in the Middle Ages used as an appetite stimulant, to the exquisite drinks on the menus of every fashionable European café in the early 1900’s, to the more health conscious trends of today’s pre-dinner custom.
Three points of view: Historical, Social and Conceptual
The visual book allows the reader to explore various themes and approaches to the topic: Aperitivo.
The visual book continues with a collection of cosmopolitan society illustrations and they depict a time of extraordinary social change. Illustrations are by Nicola Giorgio, Loris F. Alessandria, VZNstudio, Roberto Blefari (aka Hikimi) and Antonio Lapone.
Original and unseen illustrations by 14 artists: Illustrators, Designers and the calligraphy master Penman
Did you enjoy reading this? If so- below are some suggested links for you to find out more:
- Official product page: Burano and its 35 solid high quality colours
- Looking for inspirations? Take a look at the Burano board on Pinterest: packaging and much more.
- The Aperitivo throughout history, printing techniques and coloured paper. Original illustrations on Burano: Touring in time and print
- From Venice and its bacari (wine bars), to the European cafés, up to international cities. Illustration around Aperitivo printed on Burano: A colour tour
- Big names from the past meet in Burano’s Aperitivo visual book: guess who they are and the printing techniques: Screen printing, litho and hot foil
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