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Visual book Burano "Aperitivo"

Multi-coloured APERITIVO

21 Sep
2017

Posted in Graphic Specialities

The illustrations printed on Burano were selected by Favini, for their visual book, Aperitivo and it follows the story of the evolution of this pre-dinner custom in society.

Coloured paper: A challenging target or a strategic choice?

The illustrators involved in the project faced an unusual challenge: as all the design artwork had to successfully reproduce across a variety of light and dark coloured papers. This is a design challengewith the new Aperitivo visual book, Favini shows the spectacular results that you can achieve on a coloured paper stock, like Burano.

The 100% use of coloured paper Burano affects the whole process: from the briefing, to illustrators to pre-printing, printing and hot foiling. Thinking out of the box, the colour of the paper can add value to the resulting print piece.

Burano 79 Fire Red enhances the funny caps designed by Elyron (www.elyron.it). Their red background is created by the paper shade and so it saves on ink used.

Burano 79 Fire Red enhances the funny caps designed by Elyron. Their red background is created by the paper shade and so it saves on ink used.

Aperitivo: Italian culture and social custom

The word Aperitivo epitomizes that very part of social Italian culture which captivates people from all over the world; indeed this social custom is the embodiment of a pleasant and vibrant atmosphere.

Aperitivo derives from the Latin aperīre, meaning to open, which in turn can follow various routes: not only to open or start the appetite, but also -or mainly- to open a conversation with friends, nibbles, drinks and snack food.

This visual book follows the story of the evolution of the Aperitivo custom through the eyes of illustrators: From the bitter herbs brewed in the Middle Ages used as an appetite stimulant, to the exquisite drinks on the menus of every fashionable European café in the early 1900’s, to the more health conscious trends of today’s pre-dinner custom.

Past and present: The Alchemist by E. Seitzinger, and The Healthy Drink by VZNstudio.

Past and present: The Alchemist by E. Seitzinger, and The Healthy Drink by VZNstudio.

Three points of view: Historical, Social and Conceptual

The visual book allows the reader to explore various themes and approaches to the topic: Aperitivo.

The first section tells of the evolution of the pre-dinner custom throughout the centuries through the illustrations by Elisa Seitzinger, Tai Pera, Sara Ciprandi, Nicola Iannibello and Elyron.

The visual book continues with a collection of cosmopolitan society illustrations and they depict a time of extraordinary social change. Illustrations are by Nicola Giorgio, Loris F. Alessandria, VZNstudio, Roberto Blefari (aka Hikimi) and Antonio Lapone.

The third part of the new Burano visual book includes inspiring points of view by Anna Resmini, Elisa Talentino, Sonia Mion and Barbara Calzolari.

Original and unseen illustrations by 14 artists: Illustrators, Designers and the calligraphy master Penman

Stay tuned and follow our Favini blog as well as our social accounts to find out hints and tips on how to achieve amazing print results on our high quality tinted paper.

Visual Burano Aperitivo

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