Ǝפ∀ɹIW is here!

Strange things happen in Wonderland.

Mirage is the latest Favini sensation; meeting the essence of luxury and beauty. Its main feature? The mirror polished surface. It is a bright and reflective paper that will give your projects a unique touch. Mirage surprises for various reasons, it looks like a mirror but it’s paper!

Its captivating colours will stimulate your inspiration: 7 modern and sophisticated shades. Clear Mirror, Golden Gloss, Black Rock, Vanilla Skin, Snow Flake, Sky Mist and Red Kiss; which colour will you try first?

And the reverse? A magical reflective sheen to the top side, complemented by a matching matt finish underneath. A very fine tone-on-tone paper completes the look of Mirage.  All Mirage colours are available in 400 gsm and the Clear Mirror is also available in 120gsm.

Both for packaging and printed communication, Mirage stands out for its reflective attributes.

But Mirage's secret hasn't been revealed yet...

The real secret of Mirage lies in its ecological qualities. Its unique finish is not made with a standard plastic film but the mirrored surface is given by a PLA film, a biodegradable bioplastic obtained from renewable raw materials that makes the paper completely recyclable. Mirage is also FSC™ certified.

Mirage is produced according to the highest ecological standards and represents a step forward towards alternative solutions to standard plastic.

The characteristics of the paper are not, however, the only curiosity. Even from a communicative point of view Mirage is unique! Are you ready to meet Alice, the Mad Hatter and the White Rabbit? Enter our Wonderland.

Why all these references to Wonderland? Bringing to mind those well-loved stories in the celebrated books that we know as “Alice in Wonderland” and “Alice Through the Looking Glass”, so the Mirage connection came naturally to us. Its reflective feature takes you into a new world: Mirage Wonderland!

But where will you meet the characters from Alice in Wonderland? They can all be found in Mirage’s dedicated website, and it is also where you can find all the features for our new paper. But that’s not all! You will also find the introductory video that will to take you into a new world.

The visual book

You will also find Alice’s characters in our visual book, the companion piece that demonstrates the performance of the printed paper.

Through the pages you will immerse yourself in the world of Mirage and you will get to know Alice, the Mad Hatter, the Red Queen, Humpty Dumpty, the Caterpillar, the White Queen… each will introduce you to the creative applications of Mirage: luxury packaging, invitations and printed communication. The results that can be achieved with finishing are extraordinary: Hot foil, litho, embossing…

But even here there is another secret: each page contains hidden messages that can only be revealed through the mirror. But now it’s time to go… the White Rabbit is waiting for you!