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Seitzinger in Visual book Aperitivo Burano Favini

Touring in time and print

28 Sep
2017

Posted in Graphic Specialities

Elisa Seitzinger, an illustrator who loves to draw women using the colours taken from the mystical tarot cards (these are reminiscent of the colours of the Bauhaus!). Kicks off this visual book, Aperitivo, with a strong image: a Witch-alchemist from the Middle-Ages. But what is the link between this figure and the theme?

Prosum – Prodes – Profui – Prodesse – Prosit!

Prosit is a Latin verb that means to do or be good for, or to be beneficial. The healthy custom of aperitivo, considered as a drink that is able to open the appetite (from the Latin aperitivus, ‘that opens’) and has roots back to Classic Greek and Ancient Rome. A time when people drank sweet wine flavoured with honey or herbs and roots such as Artemisia absinthium L., Ruta graveolens L. and Dictamnus albus L.

During the Middle Ages, the Aperitivo was linked to world of the Alchemist, or in other words the herbal pharmacology found the bitter herbs that stimulate salivary secretions and therefore appetite.
The start of more frequent trading routes to the Far East and the New World, meant that people began to concoct a spiced wine, using exotic cloves, rhubarb, pepper and myrrh. Cheers!

The witch alchemist by Elisa Seitzinger. From the concept to a 3-colour screen print on Burano 11 Light Gold

The witch alchemist by Elisa Seitzinger. From the concept to a 3-colour screen print on Burano 11 Light Gold

To print Seitzinger’s artwork on Burano 11 Light Gold/Oro, we used a silk screen process: white ink followed by a Pantone 711C red then black.
To avoid any misregistration on these images when laying down the successive colours, we used a trapping technique during the pre-printing process. This technique compensates for any press instability and ensures that there are no gaps or overlaps on the images.

Botany

In Tai Pera’s opinion, the herbs that she illustrated are more medicinal than spices.
Visiting Europe, she discovered that cloves are stored in the kitchen and not in the medicine cabinet as in Taiwan! And as for rhubarb? This was considered by her as a dried medicine rather than a fresh ingredient used in cookery!

“Botany” by Tai Pera. Printed: CMYK litho on Burano 11 Light Gold.

“Botany” by Tai Pera. Printed: CMYK litho on Burano 11 Light Gold.

The printing result has been obtained with litho inks on Burano coloured paper. The use of a transparent ink allows the yellow to come out and makes the final result more vivid.
On a previous print trial, we applied a white background before printing the CMKY but this in fact created a flat appearance to the end result. This gives a great example of how you can reach a better result and depth to the image by using a tinted stock rather than standard white paper!

Aperitivo in the early 1900’s

Sara Ciprandi, a young illustrator with a growing reputation in the world of illustration, invites us to participate through her scene set at a café in the early 1900’s.
Luxurious textiles, Turkish trousers, tunics, kimonos and turbans, feather and pearl pendants of pearls and gemstones: a facsimile, faithful to the style of the era.

“Cheers!” A w/b snapshot illustrated by Sara Ciprandi (http://www.saraciprandi.com/) 3-colours litho printing on Burano 80 Vulcan Grey.

“Cheers!” A w/b snapshot illustrated by Sara Ciprandi (http://www.saraciprandi.com/) 3-colours litho printing on Burano 80 Vulcan Grey.

To reproduce the illustration, offset litho was chosen: using just a few colours, carefully judged to create this black and white result along with Pantone 877 silver accents.
The print media colour chosen is Vulcan Grey, the new intense colour in Burano’s colour range. The white lithographic ink leaves silvery reflections though the image. Do you like the result?

Branding process

The development of Aperitivo as new habit has created a blooming business area that has pushed companies to invest in communications differentiating their offer from competitors. It does of course importantly raise their brands to the forefront of the consumer’s mind.
Early in the twentieth century to respond to this business demand emerged the requirement for labels, packaging and collateral: renowned artists were called upon to embellish these marketing materials for famous companies, including for their offer for aperitifs.

Through the artwork by Nicola Iannibello, our minds are cast back to the era when communication was indeed a true art form.

The protagonist of the visual book. Illustration: Nicola Iannibello. 4-colour screen print.

The protagonist of the visual book. Illustration: Nicola Iannibello. 4-colour screen print.

For this illustration, the printing phase was challenging: with extreme hot weather at time of printing and using four screen print colours. Print sequence was: first the white ink, followed by three colour passes of Kiian inks; Pantone 186 red (the overlap with white ink looks appears as a 187), Pantone 334 green and Pantone 188 dark red.

To avoid any unwanted moiré effect, the board was printed at 48 lpi instead of a lower value.

Distorted caps

Elyron’s humorous sarcasm becomes effervescent! The Italian studio, well-known for LePalle.it, says: “Aperitif bottles are objects of a smaller world, which survive in the suburban bars and with yellow neon of the minimarket shelves. They tell us about happy lunch hours, plastic bowls with cheese puff chips and crumbs on the couch. Bottle appetizers are named like their big brothers, but their names have been distorted in a naïve and confused fashion creating a familiar vision of our everyday passing life. With a great affection they make us want to try these aperitifs from the bottles.

Elyron makes as smile with distorted brand names. Printed on Burano 79 Red Fire Litho + UV varnish for a gloss/wet effect

Elyron makes as smile with distorted brand names. Printed on Burano 79 Red Fire Litho + UV varnish for a gloss/wet effect

Pantone 877 silver with black, leave room to show the base card; Burano Red Fire, creating as if it were a three colour print. The special effect? A transparent UV silk screen ink to simulate the drops on the caps.

Did you enjoy reading this? Below are suggested links to find out more:

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