The philosophy which is behind paper
Posted in Sustainability Channel
Favini has always believed in innovation as a process of improvement and as inspiration to find new solutions for the market.
The use of alternative materials taken from various industrial sectors is one of the first steps that the company has made to lighten the impact that its production process has on the environment now and for future generations.
Since the 90s our research and development was the key factor which allowed us to transform an environmental problem into a valuable resource. The innovative Shiro Alga Paper is the unique high quality paper which was created as a way to use the damaging algal blooms of the Venice lagoon. Today this concept has been successfully extended to assist other fragile marine areas.
Many more steps have been taken, including the reuse of agricultural and food waste fibres to form new paper. The result was Crush, a beautiful tactile and tinted paper which is the perfect solution to an environmental and sustainability led research commitment to find a new use for this waste fibre.
Favini has always been sensitive and attentive to the recycling and reuse of materials and environmental-friendly topics. Crush demonstrates a perfect example of how reuse and respect for the environment and resources can be beautifully tailored together.
A desire to develop similar environmental packaging solutions has meant likeminded big names from other sectors seeking to create partnerships with us. Such examples are Crush Bean, awarded the Packaging Award 2016, and Crush Lentil: a special paper obtained by processing waste of beans and lentils. This was created as part of the Save the Waste program, and through partnership with Pedon. These papers have allowed us to save 15% of cellulose from trees and to decrease by 20% the greenhouse gas emission.
Also not forgetting CartaCrusca created to make the pack for Academia Barilla “Selezione Italiana” and the special ecological packaging, obtained from the skins of the grapes, made for Naturally Clicquot 3.
The elegance and uniqueness of champagne Veuve Clicquot packaging is the result of the know-how developed by Favini, for an original ecological paper which it allowed to save 25% virgin fibre.
The constant focus on innovation to deliver distinctive graphic specialties based on natural raw materials and with the continuous attention to environmental sustainability has led to the development of an upcycling concept and to the creation of Remake: the new paper based on the use of leather processing residues.
From a creative point of view this is an interesting process as it requires constant research for groundbreaking and unconventional ideas. Furthermore, there is a steadily growing trend for the desire to give new life to the waste material through a “re-ennobling” process.
The business model on which this is based is one of Circular Economy, because it’s a practical solution to the crisis emerging with the planet’s resources. The transition from a “take-make-dispose’ system to a circular economy model is something that goes beyond recycling, since it is based on a “resuse-oriented” industrial system.
The Circular Economy promises an opportunity that needs to be quickly seized for practical and social impact. Its potential is enormous, in fact, as reported in the book “Circular Economy. From the waste to wealth” of Fondazione Accenture, it will generate economic resources of 4.5 trillion dollars by 2030 whilst also creating a positive social impact. This same book devotes some pages to the Favini business model and to the collaboration with Academia Barilla for the creation of CartaCrusca.
Working within a responsible model is important for Favini, which is why in 2012 the company began to support a community in Madagascar, helping it to regain control of the local environment.
The ability to support Voiala project is the result of the winning philosophy of a sustainable paper production. The target is to help local people live in harmony with the environment and become a model to encourage other communities.
You can see the progress that have been made in during the months and years in the recent available project report.
For example, 24th June 2016 Voiala organized an event about the fight against the illegal trade of wild species. This event occurred during World Environment Day. Madagascar is seen as the world’s “sanctuary” for nature as it has a unique biodiversity of flora and fauna.
Different funds have been distributed to different villages with the aim of raising awareness, increasing knowledge and highlighting the importance of protecting the environment. One example is the village of Ialalava who requested funds to establish suitable nurseries to avoid the loss of young plants. New villages have been involved in reforestation campaigns, namely Andoharena and Ambalamarina. New training courses and tools have been made available to the local communities, to improve environmental awareness and enrichment of knowledge in the field of agroecology.
Finally we appeal to your #ecoinstict and be part of # Favini4green.