Refit: paper, fashion and circular economy
Posted in Graphic Specialities
Launching at Luxepack Monaco 2019, the international exhibition for the luxury packaging, from the R&D laboratories of Favini comes REFIT, the new paper made with textile and wool production residues.
The research for innovation plus a strong environmental awareness from Favini, has resulted in a new product, REFIT, the ecological paper that fits perfectly within the market which is increasingly attentive to sustainability by choosing eco-friendly solutions and recyclable materials.
In particular, the fashion sector shows a marked sensitivity to environmental sustainability. One such example of this trend is the Fashion Pact, which is signed by 32 fashion brands. It is the means by which the global fashion industry declares its willingness to significantly reduce its environmental impact, by increasingly opting for raw materials that respect environment. Refit, with its physical, conceptual and sensorial content that originates from the world of textiles, answers to the needs of this sector, a new material for packaging and greener communications.
REFIT satisfies the most demanding of requests for recyclable packaging of high aesthetic and technical quality.
REFIT, the new paper conceived and produced by Favini, continues their impressive practice in creative reuse of alternative raw materials for the production of ecological papers, starting in the 1990’s with its Shiro Alga Carta. Their portfolio of innovative and unique eco-sustainable papers was expanded in 2012 with Crush, later in 2015 with Remake and now extends to REFIT.
The aspect that unites these papers with a strong green connotation is the application of circular economy principles for their production.
Different tactile sensations combined in a unique and innovative paper with textile by-products: REFIT
The new REFIT paper, produced with wool and cotton textile fibres in partial substitution of virgin tree fibres, is a real example of industrial symbiosis that enhances industrial by-products and support the fight against waste within an ethical supply chain.
The waste from carding, spinning and weaving processes which were destined for landfill, are used to produce the new REFIT material with a high aesthetic and an expressive value for print and premium packaging. By creatively reusing this material in paper production, we obtain REFIT, a 100% recyclable and biodegradable paper.
The residues of wool and cotton are visible on the surface and give a distinctive appearance. From a tactile point of view, the wool contained in REFIT WOOL tantalizes the fingertips with a distinctive roughness of the product, whilst the cotton gives a soft touch to REFIT COTTON.
The content of the new REFIT paper includes more than 15% fibre derived from textile by-products, 40% post-consumer recycled cellulose that is certified FSC® and 45% virgin cellulose fibres also FSC® certified.
For the production of REFIT paper the textile by-products used are of Italian origin, coming from carding, spinning and weaving. The use of industrial by-products limits the use of virgin raw materials and promotes the creative reuse of waste, according to the principles of circular economy practice.
The range consists of five colours: Blue and Black for the REFIT WOOL line, ideal for foil, silkscreen and embossing; and White, Pearl and Grey for the REFIT COTTON variant, perfect for all major printing techniques.
The available basis weights range from 120 to 360 gsm offering a comprehensive solution for packaging and printed communication. Matching envelopes are available.
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