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Locandina-Green-To-Work-2018

Green To Work starts again

18 Sep
2018

Posted in Sustainability Channel

In the 1950s, the car was a status symbol, but now times have changed. The real luxury is having time to dedicate to your well-being.

According to Umberto Rovini, General Director of Svt, the car is no longer the object of desire, now the ambition is to be able to live in a city with a large pedestrian area and efficient public transport. How is it possible to turn this dream into reality?

The awareness and receptiveness of municipal administrations is fundamental, as are the initiatives of schools and companies.  An absolute example of this is Green To Go, the project to promote sustainable mobility that includes, Green To School and Green To Work. These projects respectively encourage the use of ecological transport for the home-school and home-work journey, as well as a series of events, all dedicated to the theme of sustainable mobility.

The poster to invite Favini employees to take part in Green to Work

What are Green To Go and Green To Work

The Green To Go project, involving thirteen municipalities in the Bassano del Grappa region of Italy, was the beneficiary of the “National experimental program of sustainable mobility home-school and home-work” that was advocated by the Italian Minister of the Environment.

In the area of Bassano, the theme of sustainable mobility, and in particular cycling, has been a priority theme for many years.  It is deeply felt by an active part of the population, which, in synergy with the local authority, has given rise to a strong movement with the involvement of local associations, ULSS, companies and schools.

The initiatives of Green To Go are concentrated during the European Mobility Week from 16 to 22 September 2018. The aim is to stimulate a change in the habits of those who use the car for transporting themselves alone.

From 16 to 22 September we are all invited by the EU to move to a more sustainable way, in particular for the journey home-work.

During Green To Work, part of Green To Go, all the companies participating in the initiative invite their employees to reach the workplace in a sustainable way: by bike, on foot, by public transport or by car-sharing with colleagues.

Brad the sloth, Green To Go mascot

“I don’t use the bike to go to work, it takes too much time”

“Moving sustainably is too slow”

Designer Diego Bao of Mocambo Design tells us how the character of “Brad”, the sloth mascot of Green To Go, was born, from those very statements.

Brad mascotte Green to Work Favini

The illustrator Diego Bao at work to create the mascot of Green to Work

The Green To Go team has welcomed this idea with enthusiasm: When the model of “slowness” is proposed, one immediately thinks, mistakenly, of indolence and laziness. The sloth is considered the quintessence of laziness!

But are we sure it is really like that?

Some recent research tell us that in nature a sloth normally sleeps 8-10 hours a day and not the 16-20 hours that everyone believes. Then it has a mellow and generous nature (the mothers will leave their tree as a gift to the child), lives very well and its ecological impact is minimal.

Its lifestyle is the result of a long evolution with specific function and purpose: to live as healthy and for as long as possible. We would say that our friend has adopted a winning strategy since it has existed for sixty-four million years.

"Better happy sloths than exhausted at Fast & Furious."

“Better happy sloths than exhausted at Fast & Furious.” Diego Bao, illustrator who created the mascot of Green to Work was inspired by the slogan #mixandmove.

Now we live in a world of fast phones, fast computers, fast connections, fast cars, quick lunches, quick information… Does all this speed really make us live better?

Slowing down a little could help us and the world we live in, starting from the way we move? Maybe yes.

Maybe we could also discover that we are not as lazy as we believe and start doing something physical to improve our lifestyle. An excellent idea is to actively participate in the European Mobility Week and enrol in the Green To School and the Green To Work.

After all, if a sloth does it, we all can do it!

Green To Work and sustainability in Favini

Favini, has always been attentive to the environment and has chosen for the fourth consecutive year to join Green To Work. Environmental sustainability is part of the company: since the ‘90s it has been innovating and producing ecological papers starting from a process of upcycling (creative reuse) of by-products following circular economy principles.

In addition to being part of the company’s core business, attention to the environment is a central concept for Favini’s production: from the choice of raw materials, to the control of CO2 emissions and for its support of reforestation activities.  The Sustainability Channel has the details about these environmental projects.

Favini believes in the importance of sustainability and wants to renew its commitment to community awareness about wise use of personal transport: a change of habits to exercise awareness is part of an area that should be protected and respected.

Favini Green to work 2018

Favini’s employees who take part in the initiative and that choose to travel sustainably for at least 3 days during Green To Work 2018, will be entered in a lottery to reward their green commitment.

To follow all the updates on the Green To Work via social networks: look for the hashtag #GreenToWork and share your experience of sustainable mobility.

With Favini for Green To Work

The partners involved in the Green To Go project are numerous: municipality of Bassano del Grappa , FIAB Bassano, Ministero dell’Ambiente, Azienda ULSS7 Pedemontana, SiS, SVT, Bassano del Grappa European city of sport 2018.

The Green To Go initiative, carried out under the patronage of Confindustria Vicenza, Confartigianato, Confcommercio provincia di Vicenza, Confesercenti del Veneto centrale, Apindustria Confimi Vicenza and CNA Vicenza, has seen a growth in the number of companies participating in Green To Work over the years: in addition to Favini, the employees of the municipality of Bassano del Grappa, Mevis, Seitron, Allnex, Vimar, Baxi, SVT, are also invited to go to work with sustainable transport.

The European Mobility Week is #MIXANDMOVE

This year the theme on which the European Commission has proposed to concentrate the initiatives of the Mobility Week 2018 is #MIXANDMOVE.

The suggestion is to move to choosing sustainable transport based on real needs and among the many possible alternatives to the car: from public transport, to bike, from car sharing to new electric transport.

The European Union suggests to download the Social Biking app and participate in the “S-b Challenge 2018“. For every kilometre of road travelled by bicycle, you can accumulate points to participate in the lottery organized by the European Union.

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