Intro

Crush, the paper derived from agro-industrial waste, gained considerable attention after its presentation at Luxepack Monaco 2012. Initially, the collection was limited to only seven colours, each representing a specific ingredient obtained from by-products of citrus, corn, coffee, hazelnuts, almonds, olives and kiwi. Over the years, research has been conducted in our R&D laboratory that has led to an expansion of the range. Currently, the collection has been nearly doubled, incorporating additional colours such as cherry, lavender, grape, cocoa and coconut. The question now arises: What will be the next ingredient that will join the range and make up to 15 percent of the paper’s composition?

Crush is now part of a range of environmentally friendly papers that meets the many needs and preferences of companies who wish to communicate on the most sustainable medium available: Paper from our Echosystem.

As part of Paper from our Echosystem collection, in regard to Crush it is guaranteed that:

• Made from eco-innovative raw materials, in this case from upcycling 15% agro-industrial by-products and also includes recycled paper fibre (40% pcw).
• The emissions are measured and have been totally offset.
• It is made with renewable energy sources; in the case of Crush this is self-produced.
• Proudly holds FSC™ certification, highlighting its commitment to being both recyclable and biodegradable.
• It is produced in accordance with a production process that is monitored and constantly improved.

Crush, particularly Crush Coffee, has been the protagonist of CirCo – Circular Coffee: a circular bioeconomy project born from the collaboration of various entities, Favini included.

Funded by Fondazione Cariplo and InnovHub-Stazioni Sperimentali per l’Industria (an Italian research, innovation and technology transfer centre), the project involves not only our paper mill but also Cnr, the Dipartimento di scienze e politiche ambientali dell’Università di Milano, the Accademia Eurac Research di Bolzano, and the multinational cosmetics company Intercos.

The main goal of the project is to enhance the by-product of coffee roasting, known as “silverskin” or the skin that envelops the coffee bean.

Crush has won everyone over: Sustainable, versatile, and colourful. That’s why our School, Office and Hobby Business Unit has introduced it in Crush A4 reams!

Now you can use Crush even if you’re not a designer to print your invitations, home dinner menus and scrapbooking.

Why not be kinder to the environment while expressing your creativity?

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The range includes all of the 12 special ingredients: Cocoa, citrus fruits, grapes, corn, coffee, cherries, lavender, hazelnuts, almonds, olives, kiwis, and coconut! These ingredients constitute 15% of the paper, embracing the principles of circular economy and upcycling.

Crush also contains 40% post-consumer recycled cellulose, is FSC™ certified, and is recyclable. The paper is produced using renewable energy and is carbon-neutral.

Each A4 ream contains 50 sheets, of 250gsm weight, boasting good opacity and a slightly rough tactile surface.

Cut it, print on it, colour it, or write on it—let your new creative friend stimulate your imagination. The possibilities are endless!

You can even reuse its wrapper to add colour, paint, write, take notes, or to wrap your gifts. Finally, it can be placed in the paper recycling collection. As the circular economy teaches us, recycling goes on…

Explore the product now! Go to School, Office and Hobby website.

Have you ever heard of an incredible innovation called Crush? Well, let me share a secret with you: world-renowned brands like Barilla, Bulgari, Carlo Cracco, Dior, Domori, Pedon, and Veuve Cliquot have decided to bring forth a personalized version of this magic! And you know what’s even more fantastic? Our Research and Development laboratories are ready to create custom recipes, just for you!

Imagine breathing new life into your production waste and transforming it into incredible eco-friendly papers with a story to tell. Yes, you got it right, we’re making all of this possible.

Discover the fascinating stories of those who have already chosen to embrace this revolutionary solution. Our passion is to bring out the best from every brand, and we can’t wait to do it for you too! Join us on this journey towards a greener and cutting-edge future!