Christmust 2012: Italian excellence on Crush
Christmust is the publication that promotes the Italian Design and Quality through 100 products and success stories of Made in Italy.
The 2012 edition is printed on Favini papers manufactured with 100% Green Energy from renewable and self-produced sources: Crush, the new eco-friendly paper, made from process residues from organic products, and Dolce Vita, a new generation of paper that enables high definition print. Favini has been listed in the Christmust section dedicated to 10 Italian companies with a strong eco attitude.
Favini is an example of Italian company that is investing in innovation and developing innovative ideas, such as Crush, the ecological papers made using process residues from the organic products (corn, citrus, kiwi, olives, almonds, hazelnuts and coffee), which replace up to 15% virgin tree pulp.
Christmust 2012 selection was edited and designed by Simona Lombardi, marketing manager Ali Spa and creator of the project, Jacopo Morelli, President of Confindustria Young Entrepreneurs, Danilo Premoli, architect and journalist, and Gianluca Vassalli, communication consultant and creative director. Christmust is supported by the Italian Ministry of Foreign Affairs.
Further information on http://www.christmust.com/
CRUSH: the brand new mailer of Free2create campaign
The Free2create direct mailing campaign dedicates an issue to Crush, the first and only range paper made with by-products from organic products replacing as much as 15% of traditional wood pulps.
The seven nuances of the waterfall are associated with each of the seven raw materials: dark Coffee, Halzenut brown, Almond, Olive, Kiwi green, Citrus and Corn.
At a time of increasing resource scarcity, using these materials relieves pressure on forest resources and gives them an extended life of up to five time - this being the typical number of times a high quality paper is recycled.
In line with Favini’s commitment to support the environment, Crush is FSC certified, made with 100% green energy (the electricity is generated in Favini ’s own hydroelectric plant) and contains 30% post-consumer recycled fibre.
Favini renews its commitment to Madagascar
Favini is underlining its commitment to protecting the environment by renewing its support for a community based project in Madagascar, off the African coast.
In collaboration with the University of Padua, Favini is working to help improve the quality of life for the community of Sahavondria. The project is named “Voiala” and is a microcosm of community actions aimed at recreating and protecting natural resources that are being heavily exploited.
At present, the inhabitants of Sahavondria, a village located on the eastern coast of Madagascar, are engaged in protecting 2040 hectares of virgin forest and in reforestation efforts for the land surrounding the village, which has been stripped bare by decades of exploitation.
Find out the new web section dedicated to Project Voiala: it includes a detailed description of the project and constant updates on the progress being made.
2 special calendars for 2013
Favini launches two new calendars for 2013: the trusted favourite showing a selection of our large colour range, the other dedicated to our ground breaking new product, Crush.
The coloured calendar takes it’s cue from three of our most important brands – Burano, the range of 34 high quality colours Majestic, with its new sophisticated range of satin finishes and The Tube where 3 new colours have brought an extra depth to the offer of this touchy and intensely matt paper.
The other calendar dedicated to Crush highlights how a rich range of colours can be derived from agro-residues of a wide variety of crops – like corn, citrus and kiwi fruits, olives, almonds, hazelnuts and coffee. The calendar also shows every month that Crush prints beautifully.
If you wish one or both of these calendars, please find below the contact – but offer limited to the first 50 requests!
Choose Crush and save 20% carbon footprint
According to the Life Cycle Analysis (LCA) analysis completed by an independent and accredited consultant, Crush has a carbon footprint 20% less than a paper made with a standard recipe (furnish) and non-renewable energy. This protocol conforms to the British standard PAS 2025.
Find out more on the new Crush web section: what is Crush, how we made Crush and how we readied Crush for the launch.